Research has shown that the top two factors consumers care about when making a purchase are cost and trust.
Consumers want to buy from brands and people who are knowledgeable, transparent, and truthful with their content and messaging.
Investing in your content will make people want to invest in you.
Services:
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I specialize in writing high-quality copy that will build trust with your audience and drive sales, including but not limited to:
Digital & print ads
Blogs & news articles
Website landing pages
Social media posts
Books & ebooks
Case studies & white papers
Newsletters
Email Campaigns
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I provide detailed reviews for clients that include thorough feedback on:
Spelling and grammar
Word choice
Sentence structure
Content flow
SEO optimization
Messaging recommendations
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A well-defined content strategy is a roadmap that will guide your business in creating and distributing valuable and relevant content.
I offer customized strategies and plans for clients to ensure they are investing their time, money, and resources in the right areas when it comes to content creation and distribution.
Services offered include:Content audits
SWOT analysis
Audience analysis
Competitor analysis
Clearly defined strategies that align with business goals and objectives
Identifying KPIs
Tactical recommendations
Outlined best practices
My Approach:
My approach with my clients is less focused on creating a ‘viral moment’ and more on creating longevity for a brand.
I achieve this by:
Writing content that authentically tells a brand’s story and sets them apart from the competition.
Crafting messaging that is informative, engaging, and persuades readers to take a desired action.
Developing well-defined strategies for content to maximize its reach, extend shelf-life, and achieve desired action.
